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My Historic Underperforming Posts
What shall I do with all those duck eggs?
I’ve written on Medium several times before about the problem of an overabundance of duck eggs, those being the big fat zeroes that sit on my stats pages. I’m pleased to report that my traffic has improved of late, and so zeroes are a rarity.
But I do still have some historic perfect no-scores on my stats page, i.e., stories that have accrued nul points across the board, in the columns for views, reads, read ratio and fans. These efforts have sat unread and unloved for weeks, and in some cases months, without anyone showing the slightest interest in them.
Recent improvements in my fortunes have seen me too preoccupied in my endeavour to produce interesting and original content, written at what I believe to be a reasonably high standard, to worry about past failures. But during a tea break, I scrolled down my stats page to review my clutch of duck eggs. I wanted to see if there was a pattern behind their failure to gain traction.
There wasn’t.
Unloved posts
What I did find is that some of my unloved posts are on the very same topics as others I’d published, that have done rather well (I know that rather well is a subjective term, open to interpretation, but any response beats no…